Seen Cafe
SERVICES
Creative Direction
Visual Identity
Packaging Design
YEAR
2024
INFO
Seen is a cafe in Najaf designed around a bohemian aesthetic, positioned not just as a coffee shop, but as a welcoming communal space where friends gather to connect and spend time.
PROBLEM
The cafe needed a brand identity that felt approachable, warm, and closely connected to its local audience, bridging the gap between its bohemian interior experience and its everyday customer communications.
SOLUTION
We developed a friendly visual identity centered around simplified Arabic calligraphy and hand drawn, freehand illustration styles. Using local language accents alongside tactile, stamped visual elements, the brand system mirrors the relaxed atmosphere of the physical space across packaging and printables.
