Umbrella
SERVICES
Brand Strategy
Verbal Identity
Visual Identity
YEAR
2025
INFO
Umbrella is a high End travel and tourism agency based in Baghdad, offering exclusive global travel programs, premium event access, and comprehensive visa services for Iraqi travelers seeking unique destinations beyond standard tourism.
PROBLEM
Traditional regional agency branding often lacks sophistication and fails to resonate with high End travelers who expect a refined, seamless experience. Umbrella needed an identity that matched its premium positioning while distinctly setting it apart in a crowded local market.
SOLUTION
We developed a complete brand identity anchored by a strategic visual concept: a logo integrating umbrella geometry, geographic coordinate lines, and flight paths. Paired with the tagline "Cover the Whole World" (نغطيلك العالم), the system balances protection and discovery through a sophisticated visual language, crisp typography, and cohesive brand guidelines.
